Feature modules
Feature modules are a style of modules that focus on limited amounts of content, strong call to actions and large imagery. Feature modules vary from attention grabbing header modules to flexible navigation modules and everything in-between.
Header - Product
Product Header
Lorem ipsun dolor sit amet consectetuer adipiscing elit.
Module description:
The header module is the first module seen on all top-level CGU product pages. It is an introduction to the page’s content, and provides a space for CGU to create impact through progressive image choices and CTA’s. The primary CTA is usually a link to the online quote platform.
All copy is now contained in the grey overlay and no text or graphic should sit on the image. It is recommended to keep the sub copy to a minimum and the copy should offer additional or helpful information.
Requirements:
- Breadcrumbs
- Title (max 30 characters)
- Optional: Sub-copy, a short sentence (Max 30 Words)
- Optional: CTA (Max 1)
- Background images are to be very lightly treated and feel authentic and real - please speak to Prime Motive before changing of the images. The images should also be 200kb or below, try to keep at the smallest size possible without
compromising quality. The images need to be cropped to these dimensions:
- Large: 4000px x 1000px
- Med: 2400px x 1000px
- Small or Tablet: 1984px x 800px
- Mob: 1534px x 700px
Header - Campaign
Campaign Header - Lorem ipsum dolor sit amet.
Lorem, ipsum dolor sit amet consectetur adipisicing elit. Et similique fugiat corporis dignissimos aliquid aspernatur incidunt voluptatem nulla, officia soluta. Vitae facilis nisi commodi explicabo quidem ipsa sequi inventore velit.
Module description:
The header module is the first module seen on some CGU campaign pages. It is an introduction to the page’s content, and provides a space for CGU to create impact through progressive image choices and CTA’s.
The copy sits over the grey opacity and should sit aligned to the left, allowing the image to be the main aesthetic on the page. It is recommended to keep the sub copy to a minimum and the copy should offer additional or helpful information.
Requirements:
- Breadcrumbs
- Title (max 30 characters)
- Optional: Sub-copy, a short sentence (Max 30 Words)
- Optional: CTA (Max 1)
- Background images are to be very lightly treated and feel authentic and real, there is the a soft gradient that sits on the left of the image but should not go all the way across the image - please speak to Prime Motive before changing
of the images. The images should also be 200kb or below, try to keep at the smallest size possible without melodising quality. The images need to be cropped to these dimensions:
- Large: 2000px x 450px
- Small or Tablet: 1536px x 600px
- Mobile: 768px x 384px
Header - Slim
Claims
Make a claim anytime
24 hours / 7 days a week
Module description:
A slim header that can be used on lower tier pages which don't need to display an image.
Requirements:
- Breadcrumbs
- Title (max 30 characters)
- Optional: Supporting text: when using slim header, try to maintain short line lengths
- Optional: Call to Action buttons (max 1)
Header - CTA Prompt
For people going places
Let’s get you travel ready
Module description:
Requirements:
Image Panel - Small
Are you insured for the right amount?
Use our building and contents calculators to determine the level of cover that you need.
Home Building calculatorHome Contents calculator
Module description:
The Small variation of the Image Panel module uses iconography and a large background image to the same effect as the Large variation, but should only be used with content focusing on a single message.
The module is full width, meaning the image extends to the edges of the users bowser. Icons should be chosen from the Universal set.
Requirements:
- Title
- Body copy (short sentence)
- Links with icons (max 5 links, use Universal Icons)
- Background image (faded to #414042, full width - Desktop: 2000 × 455, Mobile: 998 × 300)
Image Panel - Micro
Product Disclosure Statement
Within this PDS, you’ll learn everything you need to know about what’s covered under your insurance policy – including the all-important No Claim Bonus, exclusions and excesses. Go on, make yourself a cuppa and read it now.
Car Insurance Product Disclosure Statement (PDF 1.04 MB)CGU Personal Insurance Supplementary PDS (PDF 88.47 KB)
Module description:
The Image Panel Micro provides space for a single message across the title, body copy and up to 3 links. Unlike the Small variation, the Micro module is not full width, its width is constrained to the content column. Icons should be chosen from the Universal set.
Requirements:
- Title (max 60 characters)
- Body copy (short paragraph)
- Links (max 5)
- Background image (faded to #414042, Desktop: 1140 × 350, Mobile 335 × 671)
Content Carousel
The world awaits
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